Last night in the grocery store, 2 moms stopped me in the frozen food section. I thought I was safe since their kids swim with mine on the Columbia Falls Swim Team.
As I stood embarrassingly close to the frozen sausage and egg biscuits and pre-fab hamburger patties, they did it…
They asked me a question about Facebook.
If I remember accurately, it went something like this:
“Mark, What’s with the gibberish-filled crap you post on Facebook?”
Specifically, they asked about posts like “RT @idealfool Lakecam now!!!: http://bit.ly/pfsn0“, specifically wondering if I was speaking Klingon or some other language that few people speak here in Northwest Montana.
They asked because most of the stuff I post on Twitter (anything that isn’t a reply or a direct message) is automatically reposted to Facebook. And then they called me a geek. Ouch.
There’s a business lesson here, so keep up, will ya?
Twitter has its own lingo that you pick up pretty quickly if you use it. For example, RT means “retweet”.
When you “Retweet” someone else’s post, you are saying “Someone else posted this and I think its important / funny / stupid /sad / amazingly cool / etc enough to repeat to the folks who read what I post”.
I don’t think I need to explain HTTP://, but the rest of the URL looks weird and it’s easy to either think it is a typo or a link that no one in their right mind would click on.
Normally you’d expect a .com, but a lot of these URLs coming from Twitter posts end in .ly, .me, .gd and other really short abbreviations rather than .com.
“No way am I clicking on those“, you’re thinking.
These sites are URL shorteners – though it does pay to be careful…
URL shorteners take a really long URL like this: http://ittybiz.com/customers-cant-afford-it/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Ittybiz+%28IttyBiz%29&utm_content=Google+Reader and turn it onto something rather compact like this: http://is.gd/4WLix
The reason URL shorteners are used so much is that Twitter only allows 140 characters in posts placed there. That URL above is longer than Twitter’s message size limit, so my Twitter program automatically shortens it using free services like http://bit.ly, http://is.gd or http://tinyurl.com.
Yeah, but what did you REALLY say?
We’re getting there.
The bit.ly URL in that “RT @idealfool Lakecam now!!!: http://bit.ly/pfsn0” post goes to http://www.nps.gov/ns/featurecontent/glac/webcams/popup-lakemcdonald.html, which is a glorious view of the mountains of Glacier Park as viewed from the south shore of Lake McDonald (cloud cover and darkness notwithstanding) – which is obviously what the original poster means by “Lakecam now!!!“.
@idealfool is the alter ego of Barry Conger, the volunteer Executive Director of the First Best Place Task Force, a seriously cool community organization here in Columbia Falls. Yes folks, Barry is one of those community organizer folks – and he’s read Hildy’s book, so now he’s really becoming dangerous.
Anytime you see an @ followed by a reasonably short name, it’s usually someone’s Twitter name. If you were around during the heyday of CB (citizens’ band) radio, the @idealfool part is pretty much the same as a person’s “handle” on the CB.
And the lesson?
Don’t assume that your wicked cool lingo from one context, group, environment, industry, peer group, media (or whatever) will be crystal clear to and perfectly understood by people in another.
Communication is critical. Don’t assume.
No, I’m not sure how to resolve that in this case without turning off the automatic repost of Twitter messages to Facebook. Yes, I’m thinking about doing exactly that.
Update: Today’s Freakonomics post in the NY Times is another fine example of a message that means one thing in one group and something vastly differentÂ to another – the termÂ “Shovel ready”.