Yesterday, the International Monetary Fund (IMF, a conglomeration of old money guys from 185 countries) indicated that they don’t see the global economy recovering until 2010.
Meanwhile, Anoop was voted off of American Idol. Wow, I had a hard time getting to sleep after hearing about that:)
The Economy doesn’t have to be Your Economy
“The economy” or “The global economy” may have an impact on your business but it is not YOUR economy.
Don’t let all the doom and gloom junk on CNN and elsewhere cloud your thinking. Sure, some businesses and plenty of people are struggling. Business-wise, look closely at the reasons why.
Look under the covers at the businesses that are having trouble. In large part, a lot of them are businesses that haven’t shown any consideration for their customers in decades, or they stuck in outdated business models for far too long, or that they did things just because everyone else was doing them (over-building, over-extended, subprime lending, obvious stuff).
Are they unrecoverable? Depends. If they continue to try the same things that got them where they are today, maybe not.
Meanwhile, there are shining spots in the business news…
- Wells Fargo just announced their quarterly profit is up 52%, hitting their estimates and (of course) exceeding the estimates of analysts.
- Apple announced the best (revenue and profit-wise) non-holiday quarter in their history, with iPhone sales up 123%.
- I’ve heard from a number of small businesses that months in the first quarter or the entire quarter was their best ever compared to those months/that quarter in previous years.
So who is right? The IMF or Apple, Wells Fargo and some local businesses?
It doesn’t matter which of them is right. What’s right for you is what matters.
Care as much about it as they do
Earlier this week a client remarked to me that I work as if I care as much about their business as they do.
Isn’t that how all your clients should feel?
Did anyone ever feel that way about GM or the New York Times?
You get what you focus on. Focus on doing more, better for your clients and you’ll get more, better clients.