If 7-11 can use the news, why can’t you?

Over the years, I’ve advised a number of businesses to use what’s currently going on in the news, sports (Super Bowl, World Series, Olympics) and politics as creative fuel for campaigns of this nature: http://www.7-election.com But few have the nerve to actually do so, particularly as well as this campaign (no pun intended) by 7-11 […]