Newspaper ad revenue vs Facebook ad revenue

This graph comparing Facebook ad revenue vs newspaper ad revenue appeared over the Thanksgiving weekend. As a small business owner, here are a few things to factor into your reaction to this data: 1) Graphs like this can be misleading when there is one media (Facebook) in serious growth mode vs. an entire market. We’re talking […]

Has your client list heard from you lately?

As we head into retail’s peak shopping season, the big question is “Will my clientele buy…again?” Have you had any contact with them since last November or December? The people spending money are in your client list, right? Client list? If they aren’t on your client list (or you don’t have one), how would you tell them […]

Omaha! Omaha! Omaha!” – Who knows, but it can’t hurt”

Any number of claims will be made about this weekend’s Bronco victory in the AFC Championship game, but one stands out above the rest. “Sponsorship evaluation firm Front Row Analytics said the city of Omaha got its money worth with each verbal mention of Omaha worth the equivalent of $150,000 in advertising.” This claim, from […]

Small business owner: “What’s with these funny new barcodes?”

photo credit: mackarus You may have seen those odd-looking square barcodes in newspapers and magazines, on product boxes, etc. You might even have noticed them in the middle of the star-shaped signage in some Macy’s television commercials. They’re called “QR codes“. Why should business owners should care about them? A smartphone can scan/read a QR […]

A generic conversation about being specific

photo credit: kelp1966 One of the things you have to be careful about is making your business too generic. The conversation… Them: Could I get you to comment on a booth graphic for my company?  We are pretty simple here and need a banner for a trade show booth. Wondering if the fonts are ‘old’. […]

Help Them Buy Better

photo credit: bjaglin A few days ago, Seth Godin asked why ethical marketers wouldn’t be “eager to have aggressive, clear and well-defined regulations” (about marketing). He set the context by talking about the lies used to sell sunscreen, noting that lobbyists kindly helped the FDA water down proposed sunscreen regulations. To quote Seth: Why aren’t […]

Learn, unlearn, relearn.

photo credit: kaibara87 “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” â?? Alvin Toffler Are you doing the same things in the same ways that you did when *everything* worked? If so, is that still working for you? If it […]

A gift for Bobby?

photo credit: aloshbennett Yesterday, I was reading a comment from Bobby Rich about this small business (whaaaaa?) post on Hildy’s blog. Bobby took Hildy’s idea, smooshed it around a little and decided to see if it would work for his business. I like the idea, but I think we can put a cherry on top […]

Billboards and plumber’s pants

photo credit: psyberartist Drive around long enough and you’ll see a billboard that says “If you’re looking, it’s working”. I see the same slogan on electronic advertising displays, which can be found everywhere from restaurant restrooms and gyms to billboards. Is it “working” when you accidentally glance at the back of a plumber’s pants when […]