Be nimble, Jack.

Steve Williams caddies with Tiger Woods
Photo credit: Wikipedia

Just minutes after Adam Scott won the 2013 Masters on the 2nd playoff hole, caddy Steve Williams‘ wikipedia page reflected his involvement.

How long would it be before Britannica or Encarta included this information?

Which product does your business resemble? Wikipedia, Britannica or Encarta?

Is the difference important to your business? How important is speed to your customers?