Southwest: Something simple in the air

Yes, it’s a play on the now-untenable “Something special in the air” that American Airlines used to use – back when they really were special.

Southwest Airlines announced changes in their business model that are easy for any air traveler to understand.

Click the image below to see the entire graphic from Southwest.com:

Now I had to admit that flying Southwest used to make me nuts because there was so much difference between the cattle car experience and what everyone else did.

Since those days year ago, they’ve made boarding changes to make things far more normal, and given that everyone else has cut service to the bone, now the other guys are the cattle cars.

Rather than follow the industry – Southwest has always tended to take a page from Earl Nightingale, that is, watch what the mainstream airlines do, and do just the opposite.

That’s just where this is coming from.

Instead of making their business complicated, they’ve made it simpler.

That’s not exactly news. They’ve done simple all along – such as using the same model of airliner across the entire company.

They do simple for a reason: They understand that eliminating all this complexity makes it easier for their staff and their passengers, but that isn’t the real “secret” to all this simplicity.

The key to this latest simplification move isn’t just making the other airlines look like idiots (as if they need help), but that it allows Southwest to chip one more little piece away from their turnaround process (land, deplane/unload, clean, board/load, takeoff) without slowing things down to check for paid tags, or capture a credit card or make change, and so on.

Plus it’s a heckuva lot less annoying to the passenger.

Result: More on time departures, faster turnaround, more flights, less planes, happier customers who met all their connections, and far lower expenses for feeding/housing travelers stranded by their inability to manage their on-time arrival.

Southwest is the Apple Computer of the airline business – except perhaps in price.

Simple is better.

What can you do to simplify YOUR business?