A desk calendar, a yellow pad and a pen

photo credit: Anonymous Account A few weeks ago, I mentioned that there were some “numbers you might care about“. Examples we talked about included figuring out the costs to obtain both a new prospect/lead and a new customer. In prior discussions, I’ve also suggested that you need to be thanking your customers, following up with […]

Taking the kids – and your website – on a long road trip

Today’s guest post is from Jill Whelan of HighRankings.com. Jill describes a nice parallel between the preparation necessary for taking the kids on a long road trip (vs having them cry) and the symptoms your website uses to tell you what a crying child is trying to tell you. It’s a good read, go check […]

Why do prices end in .99?

Today’s guest post from the UK offers more insight on why prices with .99 work in the US and UK and why .88 works in Asia. There are long-standing rules of thumb that advise how to set prices, but the wise business owner knows to test everything, including pricing. The only results that count are […]

Keeping score is important for your business

photo credit: Looking Glass If you’ve been reading this blog for long, you’ll have read a few posts about the value of measurement. Measuring marketing response is the primary thing you’ll find, but as a CFO friend of mine says, “That which is measured will be managed”. Seth starts off talking about the green marketing […]

Woopra web analytics: Mom, I take it all back

Over the last few weeks as I (im)patiently waited for Woopra approval for this site’s URL, I said a few grumbly words in the middle of the “Why is it taking 3 weeks to get approved?” kinds of sentences. Finally, I got notice of approval last night. With that, I have to say: Mom, I’m […]