photo credit: mattbuchanan Last time, we discussed the often forgotten reason for showrooming that happens after price shopping: convenience and time/fuel savings. Remember KÃ¼bler-Ross’ five stages of grief? If you’ve forgotten, they are denial, anger, bargaining, depression and acceptance. When applied to showrooming, it isn’t much different. Acceptance and the clarity that accompanies it are where […]
photo credit: Polycart The last time we talked about showrooming, I referred to a Harris Poll that exposed a conflicting behavior among shoppers. The behavior? “Most” people (70%) say they showroom because of price, yet they often buy locally even if it means having to pay a slightly higher price. That’s right, 70% didn’t choose […]
photo credit: mckaysavage They just don’t know any better and they’re the ones Seth is talking about here. They don’t know that you’re supposed to dominate your industry and they are supposed to respect your dominance just because your daddy or great-grandpappy started your business 50 or 100 years ago. They don’t know that they […]
photo credit: TheTruthAbout… There’s a REASON why Best Buy is staying open and Circuit City is not. And it has nothing to do with the economy. Today’s guest post from CNET’s Don Reisinger says it as plain as day. Just plain dumb.
In today’s guest post, America’s Best Companies made a series of videos that do a great job of illustrating the potential impact of box stores and similar entities on a community’s small businesses. I think they’re worth sharing, so here they are. Each of these videos are about 90 seconds long, or thereabouts. Food for […]
If you’re competing with a franchise or a box store like Starbucks, WalMart, Costco, Best Buy or similar, one of the best ways to stand out from them is to combat one of their biggest failings: They make it extremely difficult to buy in an environment that built to offer the illusion of easy shopping. […]
photo credit: wili_hybrid Today’s guest post comes from TED. It’s a 20 minute video presentation by James Howard Kunstler about the “Tragedy of Suburbia”, and there is a strategic business message in here that is worth examining, especially given what is going on in the energy business. Is your business dependent on the current structure […]