While the world wrings its hands over the tax implications of LeBron James’ move to Miami, the rest of us didn’t even look up.
We’re working hard to create (or advance the progress of) our next big thing.
Meanwhile, the economy stumbles forward in some ways, races in others, and limps in still others. Change, both for the better and the worse.
Now is the time to take a look at all the processes in your business and see what can be eliminated (presumably not service, unless people don’t want it), what can be fine-tuned and what needs to be added.
Put a fine chamois on that
Even here at business process improvement’s global headquarters (or something like that), I can find things that need to be systemized or further refined.
For example, I noticed that some of the things I do didn’t have enough of a feedback loop in them. Sure, I ask but I really hadn’t formalized it into a system that *anyone* could use (even me before coffee). As a result, I’ve added a feedback loop in after every coaching session.
I realize that I needed to automate some additional parts of my follow up timeline by creating some tools to talk to QuickBooks and produce email, letters and a checklist of stuff for me to do based on recent sales, expirations of a period of time since a last sale (such as a coaching session), and so on.
Naturally, this is being pushed to my Google Calendar, so I get appropriately nagged by smartphone, iTouch and/orÂ Things.
But you’re a lone eagle
Why did I do all that for a one dude office? Because things (lower case) get forgotten or fall between the cracks, no matter how big or small a business is. Putting these tools in place makes sure that I touch all the bases after hitting that home run.
Why is that important? Because it’s easy for the massively polished sales forces of organizations like Chet Holmes’ (who produces really good sales training materials) and George S. May (etc) to slip in under the radar and try to swipe a client from me. Or 10.
The same thing can happen to you. It’s easy to attract a local small business’ business until you goof up and drop the ball.
When I walk into a business and see 2 dozen yellow pads on clipboards hanging from a matrix of nails on the wall, I know there are balls being dropped.
I know it because those clipboards don’t scream at people who walk by and say “Dude, you haven’t called the customer on this page and told them that their order was delayed because it was damaged during shipment.”
Automated process management systems, even simple ones that “talk” to QuickBooks, can do that. At the very least, if you prefer a human touch (recommended), they will remind you and your staff to follow up (and tell you why). Better that you call before it was due and share the bad news now vs. sharing it 2 weeks after the promised delivery date.
That’s one way that the young whippersnapper (who is 52 and freshly laid off) gets in the door on you because they are more attentive, more timely and they follow up when it makes sense.
Kudos to them if they are on the ball rather than you. They’re hungry.
As long as they don’t forget as their business matures and the client list grows, you’re fighting a tough battle to supplant them.
Meanwhile, you’re fighting all those battles and dealing with inefficient business processes, it makes it that much harder to you (and/or your team, if you have one) to create that next big thing that’s going to be your Hank, LeBron, Junior or Martha.
Speaking of that big thing
You *are* working on or trying to advance your next big thing, right? You aren’t waiting for the economy to “turn”, I hope. Your next big thing is part of what produces that turn. If you’re too busy playing customer service Whack-a-Mole with a wall of clipboards, the time to create that next big thing is hard to find.
Is there something that needs some work? Put your Mark hat on. What could use a little chamois (or even a Sham-wow) to polish it up a bit?