What do a turkey and an iPhone have in common?

Old istanbul
Creative Commons License photo credit: Atilla1000

Plenty, if you’re thinking and paying attention to what other businesses are up to. 

We had a Hutterite turkey last week, but in the process of digging around, I came across some innovative things that Butterball is doing to make life easier for their customers. 

Things like text messages to remind you to start thawing the turkey. Simple, helpful, smart. 

Who HASN’T forgotten to start thawing the turkey on time at least once in their life? We sure have. 

Learn more about Butterball’s mobile tools. 

Now…salt to taste for your business. What are your takeaways from what they’ve done?

PS: You can learn about Montana’s Hutterites here and get some additional info here.

[audio:http://www.rescuemarketing.com/podcast/TurkeyiPhone.mp3]