Does it make you squirm?

photo credit: ToastyKen The oft-referenced-here Cialdini work “Influence” speaks in volume via today’s guest post from Rob’s IM Reports. While the guest post’s video is intended to be funny, it does a nice job of illustrating a situation most of us have faced at one time or another. You might also have created some of […]

Does your store or restaurant give people the urge to splurge?

Today’s guest post comes from what you might think is an unlikely source – Psychology Today. On the other hand, as many times as we’ve talked about Cialdini and your own mindset, maybe it isn’t a surprise. The Urge to Splurge – things to think about for retailers, restaurants, service businesses and others with public-facing […]