The oft-referenced-here Cialdini work “Influence” speaks in volume via today’s guest post from Rob’s IM Reports.
While the guest post’s video is intended to be funny, it does a nice job of illustrating a situation most of us have faced at one time or another.
You might also have created some of them. Did they make you squirm?
How you communicate value (and thus price) – and do so ethically, without royally ticking off your customer – is HUGE to maintaining your price structure.
Maintaining that is critical to creating the profits you need to stay open, grow and if necessary, hire.
We’ll talk more about that next week as we jump into the Amazon e-book pricing mess.