How do you know which customers want to be an insider?

This past weekend, I checked off two to-do- list items with one visit to @OnyxCoffeeLab. First, I was looking for a good locally-owned place to sit, sip and write. A coffee shop. Second, I was meeting with the founder of a @StartupWeekend-born startup to discuss how it would go forward. It started off nicely enough […]

Indivisible

photo credit: Selma90 Howard Schultz is doing what few large corporate CEOs have done: Following up rhetoric with leadership, action and money. While I prefer freshly-roasted beans from local roasters and rarely do Starbucks outside of airports, I will stop in this week in order to support this. The post title? It’s inscribed on a […]

Coffee: The new “Do you want fries with that?”

photo credit: Jsome1 Anyone who has studied business or marketing for any period of time has looked at the impact that one sentence has had on McDonald’s. It gets used in sales training every single day because almost everyone is familiar with that upsell. In some cases, it has become a punch line. The increment […]

How to serve mail order coffee while wearing your e-commerce marketing hat

I ordered some coffee beans online the other day and received the box on Saturday. Or maybe Friday – dunno since I didn’t check the mail on Friday. The box arrived in good condition and the beans were packed in their airtight bag with a nice spring-y colored tissue paper. So much nicer than those […]