Why you should sell air

As I noted yesterday, my current survey here at Business is Personal asks “What’s your biggest marketing challenge?” Yesterday, we discussed why 25% of respondents have said “Making time to do the marketing” and how they should go about fixing that. Today, the next largest group (a very close second) is those who said “Differentiating […]

We sell a commodity. There’s no way to differentiate it.

Don’t even think about trying that line on The Cactus Cuties. If you live outside of the US, this song’s rendition might not seem like a big deal – particularly if you’ve only heard it at big sports events or on TV. If you live in the US, you’ve heard the song thousands of times […]