When A Storm Comes To Town

Wall Street loves “events”. An event in their context might be a CEO saying something incredibly stupid that affects the stock price, gets the CEO fired, or both. A good example is the Lululemon CEO’s yoga pants comment back in 2013. If something good happens, they usually see it as a reason to buy, except […]

Assumptions are dangerous

For the last month or so, I’ve been working on an all-consuming project. Yesterday, during a conversation with the recipient of this work, it became obvious that both of us had made some assumptions about the work that overcomplicated the project in the short term. In the long term, no time was wasted on this […]

Communicate when nature threatens

Last week I said “Allowing perceptions to percolate in our guests’ minds without updates is dangerous not only for this year’s success, but for future years as well.” Part of your job is to set guests’ minds at ease by giving them the advice they need to make considered decisions during situations they’re unaccustomed to. […]

Talk is cheap, conversation is priceless

How we talk, write, stand, sit or hold our hands and arms plays a huge part in how effective we are in helping others understand what we have to say, much less keep their attention long enough to finish the message. If they don’t get it all, at best you may as well have said […]

Amanda Palmer 1, Naysayers 0

photo credit: alterna2 An ideal guest post for America’s Independence Day, Tech Dirt’s coverage of Amanda Palmer’s use of Twitter for grassroots marketing of her music (and other stuff). I hadn’t heard of her until reading the article. Note: This is not a G-rated article, but it is instructive all the same. The point of […]

Is real-time fast enough for you?

I thought I’d provide a few Twitter stories for you today – call it Twitter Thursday if you like. First, a baker who uses Twitter to notify people what’s baking, what’s ready, etc. Customizable via the BakerTweet website, it takes a twist of a knob and a push of a button and you’re done. Obviously […]

Another way to talk to your community

OK, I’m still not over the small number of folks using the news in your marketing like 7-11 does, so here’s another way for you to talk to your community of clients if that type of thing doesn’t feel right. You can create your company’s own custom browser toolbar for your clientele at http://www.conduit.com. While […]

Don’t make it hard for people to give you money

Emergencies of all forms seem to come at the worst possible times. How your business manages day to day transactions quite often makes the emergency worse for your clients. Bear with me, this story – and the lesson that goes with it – requires a bit of background discussion. Last week was crazy for me. […]