Eliminating complexity. Except when you shouldn’t.

Business people (myself included) seem to have a habit of making projects more complex than they should be. Introducing complexity to a project often seems like the right direction to take because a simple solution can’t cover all the bases, or doesn’t seem so effective. We convince ourselves that “simple can’t do the job” and […]

Southwest: Something simple in the air

Yes, it’s a play on the now-untenable “Something special in the air” that American Airlines used to use – back when they really were special. Southwest Airlines announced changes in their business model that are easy for any air traveler to understand. Click the image below to see the entire graphic from Southwest.com: Now I […]