Help Them Buy Better

photo credit: bjaglin A few days ago, Seth Godin asked why ethical marketers wouldn’t be “eager to have aggressive, clear and well-defined regulations” (about marketing). He set the context by talking about the lies used to sell sunscreen, noting that lobbyists kindly helped the FDA water down proposed sunscreen regulations. To quote Seth: Why aren’t […]

Smart companies and the post-crisis consumer

What if you did the right things and the smart things years before most of your competitors did? Wouldn’t that make life easier? John Gerzema talks at TEDxKC about the post-crisis consumer (16m 34s), but there are some interesting business nuggets in here as well. Smart companies, smart consumers Gerzema talks about a lot of […]

Do you paralyze them with choices?

photo credit: stu_spivack We’ve all been in barbeque places that revel in the fact that they have 100+ barbeque sauces for their customers to choose from. Have you ever looked closely at the bottles? In most of the places I’ve seen this, very few of the bottles appear to have been used. Opened perhaps, but […]