Ask questions while the answers still matter

Back in November 2017, my wife hit a deer at 70 mph on a four-lane road on her way to work in the pre-dawn hours a few days before Thanksgiving. The events that followed provided a number of takeaways for business owners, in addition to pointing out the importance of asking questions while the answers […]

Did You Know…That You Should Follow Up?

photo credit: antaean If you look at the path a prospect follows on the way to becoming a customer and then, at their path as a new customer; youâ??ll see plenty of places where it would be valuable for them to receive an occasional tap on the shoulder. With that tap comes just a little […]

Message received: “DONT CONTACT US”

photo credit: decade_null As you might be aware, I’m the Scoutmaster of a local Boy Scout troop here in Columbia Falls. I’ve been involved as a Scouting volunteer in numerous forms for about 20 years, at levels as low as you can get, and as high as a VP on our Council Executive Committee. As […]

Offer customer-focused reasons vs. “It’s our policy”

photo credit: ckindel For months, my youngest son has been saving for a new set of skis. Given the instant gratification culture we’re surrounded by, its a good thing to watch a kid save his shekels for a few months for something he really wants. The timing is good for him to reach his goal, […]

Stampedes and shootings: Just another Black Friday

It’s hard to imagine why big national retailers continue to play the fools game, thinking that by discounting their prices 40-50% or more they’ll increase their profit. Perhaps they think they’ll make it up on volume. When you cut prices, the first thing that you give up is a piece (or all) of your profit. […]

How to be a business burnout. Or not.

photo credit: charles chan * Just the other day, I was talking with a client about the long term future of their business, and after being quizzed a bit, reflecting with them on what provoked me to sell my software biz several years ago. This client has a small business people-wise, but its quite successful. […]

Does your small business send personal emails?

Back in January, Denny Hatch was discussing some emails he received: some personalized, some not. photo credit: batega Would you rather receive this (his example): Date: 14 Jan 2008 03:58:31- 0800 From: â??Ticketmasterâ? To: xxxxx Subject: Event Reminder: Young Frankenstein Ticketmaster Event Reminder Hello Denison Hatch. Your event is happening soon! Young Frankenstein. When: Friday, […]