Communicate when nature threatens

Last week I said “Allowing perceptions to percolate in our guests’ minds without updates is dangerous not only for this year’s success, but for future years as well.” Part of your job is to set guests’ minds at ease by giving them the advice they need to make considered decisions during situations they’re unaccustomed to. […]

Consistent communication is essential

Tomorrow’s post is in part about consistent communication, so this catch by Kelly Kautz about 2 tweets from Delta this weekend seems like a good intro. When your message is not consistent, you can expect the unhappy reactions found in the comments to that tweet. Communicating while considering the conversation going on in the minds of your clientele […]