Are you building bridges or moats?

[audio:http://www.rescuemarketing.com/podcast/BridgesAndMoats.mp3] photo credit: raindog Look closely at your business and think of each thing you do that interacts with other vendors, competitors, customers, prospects and your community. For each interaction, consider whether it builds a bridge or a moat: A bridge allows someone on one side of a chasm or river to get to the […]