What about the prospect list that isn’t a list?

Last time, we talked about your prospect list (or lack thereof). What about the prospects that aren’t on a list: the folks who have decided to get their info about you via one or more social media platforms. You may feel that the list discussion doesn’t apply to you because your prospects get their product […]

25 (or 6) to 54: Is that demographic important to you?

25 (or 6) to 54 is not a song from Chicago (that’s 25 or 6 to 4, video above). It’s people. People aged 25 (or 26) to 54 make up… SIXTY-TWO percent of all social media use. FIFTY THREE percent of Facebook users (687 million as of June 2011) SEVENTY-FOUR percent of Twitter users. We’re […]

Crabs in the House, Yo!

photo credit: Sister72 We’ve been talking about little things you can do to bump your business’ revenue and today’s applies to businesses who have a “brick and mortar” location. Look at the photo. If you drove by this business and remembered that you wanted them to cater a business lunch, what would you do next? […]

Choose Carefully, Be Amazing.

photo credit: erikogan I was speaking with a wanna be business owner the other day who I *know* has the skills to help people in the market where he works. When I say “wanna be”, I don’t mean they can’t do it, or won’t do it, just that they haven’t done it. For the wanna […]

What’s most valuable to a business?

photo credit: TheAlieness GiselaGiardino²³ Today’s guest post is from Marc Andreessen, founder of Netscape (yes, that old browser). It had to be chased down on a web archive site, but it’s clearly worth its weight in gold. The comment about what’s most valuable you hear from me on and off – but go ahead and […]

Overheard in the frozen food section: What’s all that crap you post on Facebook?

photo credit: Mads Boedker Last night in the grocery store, 2 moms stopped me in the frozen food section. I thought I was safe since their kids swim with mine on the Columbia Falls Swim Team. As I stood embarrassingly close to the frozen sausage and egg biscuits and pre-fab hamburger patties, they did it… […]

I rescued a human today

photo credit: Sugar Pond Several times – including in the recent direct mail posts – we’ve talked about having the right conversation with your client or prospect. About Robert Collier’s comment “Enter the conversation already taking place in the prospect’s mind”. About looking at your business from the other side of the counter, thinking of […]

Small Business and “The Oprah Factor”

When marketing a product to women, there’s one thing you simply have to try to do if you want to hit a grand slam home run: Get yourself or your product on Oprah. The reason is simple and I hope, obvious: Oprah’s viewers trust her. They gain weight with her, they lose weight with her. […]

Firing a client

I had dinner with a client night before last and that topic was one of the things we very much agree on – when to send a client along to another vendor. His story was not unusual. You’ve all probably had it happen to you in one form or another. A new client left voice […]

How have fuel prices changed your customers’ behavior?

Since I work out of a home office, I don’t spend all that much time on the road. Good thing. As a result, I don’t have to fill up the Suburban too often. It’s great for hauling around a big pile of Scouts and their camping gear, but lousy at efficient travel for me and […]