Why does the phone ring?

Dave Winer and to a lesser extent today, Seth Godin, have a lesson in listening for you today. 

Dave is right on target with the programmers – but I think it can extend well past the IT department into every part of a business. 

Check out Dave’s “It’s the users, dummy“. 

Listening is easy to do. Its inexpensive (mostly) and the ROI is astounding.