Effective press releases for small business

Days after a EF4 tornado tore up Central Arkansas and killed 15 people, this press release arrived in the local TV weather team’s inbox: Saying “enough with the tornado clean-up” to a media person in the area of a killer tornado in question is at best, someone being an inattentive and/or insensitive jerk. The media […]

Prevent lost customers with these five words

Small businesses are always interested in getting more new customers, but sometimes forget that keeping existing customers is less expensive than the cost of replacing them. While products, services and customer support are critical to the health of your business, it’s critical to maintain a strong connection with your customers through properly timed communications. Tending […]

How to segment your customer list

photo credit: artist in doing nothing Have you heard that you should “segment” your customers before marketing to them? Ever wondered what that means, much less how you’d do that? We’re going to talk about that today in simple terms, but before we do that, you might be wondering … Why should I segment my […]

Talk is cheap, conversation is priceless

How we talk, write, stand, sit or hold our hands and arms plays a huge part in how effective we are in helping others understand what we have to say, much less keep their attention long enough to finish the message. If they don’t get it all, at best you may as well have said […]

A Letter from Georgia

photo credit: ClaireDelRey We almost didn’t open it, thinking it was junk mail. Why would the University of Georgia send us mail way out here in Montana? We aren’t alumni. Our kids don’t go there, nor do we have prospective students considering the school. The letter was addressed to “The Riffey Family” (printed, not hand-addressed), […]

Learn, unlearn, relearn.

photo credit: kaibara87 “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” รข?? Alvin Toffler Are you doing the same things in the same ways that you did when *everything* worked? If so, is that still working for you? If it […]

Why your firm’s revenue is too small

photo credit: DownTown Pictures Back in 2005 when I sold my last software company, I had to involve a number of advisors to help get that transaction done. Since that time over 5 and a half years ago, NONE of them have contacted me. No automated contacts. No manual contacts. Nothing. These firms have sent […]

Is it right under your nose?

photo credit: Tambako the Jaguar That product line. I mean. It’s hiding in your community, right inside your business. I’m talking about the product or service that you sell locally. The same one that you can probably sell online (or elsewhere) and become known as a regional, national or global specialist with, rather than limiting […]

Are you wearing Old Spice this morning?

photo credit: blvesboy There was lots of noise this week when those clever folks managing the Old Spice social media campaign started making dozens of videos for a couple of days. Old Spice’s team responded to Twitter posts, to Facebook posts, blogs and more, whether the posts came from celebrities or not. The quickly made […]