Election lessons for small business owners

Plenty has been written about the Obama campaign’s use of technology and social media (much less a zillion other things). I suggest you read all of it, as there are important examples to use in your small business. For example, this Mashable.com summary of notable social media and technology events during the 2008 Presidential election campaign. […]

President proof your business: Through the eyes of your clients

No matter who is elected as the next President of the United States, things are going to be different over the next 4 to 8 years. Whether Obama or McCain wins, the wind in the business community is going to shift. Is your business sail going to be set in the right direction to catch […]

31 flavors of marketing: Another election-related marketing campaign

Last weekend, I took my granddaughter home to her mom and dad. As we started back toward the Flathead on a balmy fall afternoon, the Mrs and I stopped for a little ice cream at Baskin-Robbins. Down in the corner of the ice cream case were a blue flavor and a red flavor (thankfully not […]

If 7-11 can use the news, why can’t you?

Over the years, I’ve advised a number of businesses to use what’s currently going on in the news, sports (Super Bowl, World Series, Olympics) and politics as creative fuel for campaigns of this nature: http://www.7-election.com But few have the nerve to actually do so, particularly as well as this campaign (no pun intended) by 7-11 […]

The person *really* in charge of the economy

Depending on what you do for a living and, perhaps, what political party you prefer, the economy might be bad, good, great, lousy or so-so in your eyes. If you listen to whoever is writing John McCain’s speeches, you might believe that the fundamentals of the economy are strong and recent bounces in fundamental numbers […]

Business owners are the Root of all Evil?

Today’s guest post comes from Ayn Rand. Yep, the author of Atlas Shrugged. As the 2008 Presidential Election looms closer, people like you and I will be discussed more and more by the candidates and the press. We’ll be called rich, evil, greedy and any number of other things. “We” meaning entrepreneurs and business owners. […]