“What value are we going to provide customers that no one else does?”

Today’s guest post is a story about Honda that comes from MSN reporter Lawrence Ulrich. The source of that quote that I’ve used as title of the post? It’s a quote from Dan Bonawitz, HondaĆ¢??s vice-president of corporate planning. When short-sighted Honda store owners clamored for a 8 cylinder pickup, Honda corporate responded with that […]