What to know before selling gift cards in your business

As gift giving season ramps up, retailers and others who haven’t sold gift cards in the past start asking questions. I always see a bump in visitors searching for that info during this time of year so I thought I’d include a primer for business owners looking into selling gift cards (though it is a […]

Why should a small business sell gift cards?

photo credit: JasperYue In 2007, $60 billion in gift cards were purchased, amounting to 12% of gift sales during the holidays, according the retail industry sources that track this sort of thing. $26.3 billion worth of gift cards were sold in November and December 2007 alone. How many did you sell? Some Wal-Mart stores have […]