When Jerry’s Grateful Dead showed up and played, people gathered.
Despite having just a single number 1 hit (Touch of Grey), the band was never concerned about a show’s tickets going unsold. Often, Dead fans bought tickets for every show.
But it wasn’t just a concert, it was more like a Deadhead Convention.
What Stays in Vegas?
If you held a convention for your customers, would anyone show up?
What would they want to learn? See?Â Talk about?Â Ask you?
Have you created a level of service so high that they’d name an ice cream after you?
What can you offer to them that would make them look at your business like you’re a rock star?
What would motivate them to follow you anywhere, as if you were a modern-day Pied Piper?