Not what you’d expect, trust me.
Just a reminder that you should register the domain names for your tradenames / trademarks to protect yourself and your business from squatters.
For example, let’s assume you own a restaurant and you have a very popular menu item called “Tom’s Awesomely Canadian Cheesy Fries”.
If your restaurant is called House of Poutine and you own HouseOfPoutine.com, I urge you to buy TomsAwesomelyCanadianCheesyFries.com as well.
Do it even if you don’t plan to make a special site for your awesomely Canadian cheese fries. Worst case, buy the domain and have your website person do a permanent redirect (they call it a “301”) to your main site.
AppleTV.com (PG) illustrates the problem quite well.
All Apple had to do was spend 8 bucks a year (and do it first<g>) to avoid this.
I suggest you do the same.