Are you a dragon slayer?

photo credit: Ed-meister The trouble with dragon slayers is that they aren’t sure what to do when the last dragon is gone. Without vision, they’re completely lost, wandering in search of a dragon they heard of just over the next hill. The good dragon slayers find a new species of dragon and slay those until […]

Is your business in the gap between passionate and mainstream?

Today’s guest post is from Seth Godin. Earlier this week Seth was talking about the choice businesses must make when deciding what market they are going to serve: a passionate group or a mainstream one. photo credit: sherseydc Are you the local cafe that serves coffee, or are you the best place to get the […]