Are you a dragon slayer?

Double dragons
Creative Commons License photo credit: Ed-meister

The trouble with dragon slayers is that they aren’t sure what to do when the last dragon is gone.

Without vision, they’re completely lost, wandering in search of a dragon they heard of just over the next hill.

The good dragon slayers find a new species of dragon and slay those until those too are extinct. Over and over, they hop from dragon to dragon, making the best of the situation until they temporarily put themselves out of business.

The rest wander about, until they find a new, temporary home. Some get lucky and find something else.

Have you built a business that can survive the extinction of the dragon you currently slay?

Is your business in the gap between passionate and mainstream?

Today’s guest post is from Seth Godin. Earlier this week Seth was talking about the choice businesses must make when deciding what market they are going to serve: a passionate group or a mainstream one.

wouldn't want to be what she just caught sight of...
photo credit: sherseydc

Are you the local cafe that serves coffee, or are you the best place to get the best, gourmet coffee anyone can find within 100 miles?

Do you sell any old religious item that can be found in any store, or do you sell only high quality items that aren’t made in China?

Do you sell mountain bikes that someone can find at Wal-Mart, or do you sell only the finest Rocky Mountain custom mountain bikes to people who wouldn’t dream of buying a bike “off the rack”?
It’s an important choice, especially given the things we talk about here.  One of those markets requires you to be a lot more personal, to have a much stronger relationship with your clientèle.