Where’s my concierge?

One of the rungs on your ascension ladder should include cater-to-their-every-whim service – within the context of your business. Audible has figured this out, as you can see from the screen shot above. I’ve told you about my use of it in the software business (“done-for-you software setups in 7 days, guaranteed”) as a way […]

Help your customers become better buyers

photo credit: kevindooley Better, more knowledgeable buyers tend to spend more, but they often need help doing so. Who hasn’t looked at a restaurant wine list, and then thought it’d be nice to have the Wine Spectator articles (or a similar resource) on those 2 or 3 bottles you’re trying to choose between? Until recently, […]

A bus of a different color

photo credit: laffy4k When I say “bus travel”, I’m guessing that many / some / most of you think of things on this list (and maybe some others): Greyhound (et al) Tour buses full of senior citizens A noisy school bus full of kids people of lesser means panhandlers bus terminals when will it arrive? […]

Does that romantic iPod Touch make you swoon?

photo credit: Claudia Snell In a recent email, Apple Corp positions the iPod Touch as just the right personal, possibly romantic touch on Valentine’s Day.  While they apparently never heard of “never buy a lady something that plugs in” as a holiday gift, they’re trying to span the chasm between romance and something that plugs […]

Did management learn anything after 246 years?

Poor management can crush something as big and strong as Wal-Mart. Today’s guest post comes from NY Times contributor Judith Flanders, who writes about the failure of the current owners of Waterford Wedgwood to continue the legacy of Wedgwood’s founder, Josiah Wedgwood. While brief, it contains several nuggets I’d categorize as “instructional”. Packaging and perception […]