Everyone knows a company or family that needs some help, or has a problem to solve. People love to refer work, so make it as easy as possible to refer you – particularly when you’re the ideal match.
It’s great that you have a product that’s so good that it sells itself. That doesn’t mean you should sit on your hands & wait for business to arrive.
You have to look to a prospect like the only person who really understands them & their problem. If you make them feel that way, you probably are.
We talked last week about the benefit of being a little flexible with subscription offerings. The payoff is adding subscribers who might otherwise fall into the gaps between your offers. A key to increasing your subscribers are making it easy to buy. You want to make it super easy to buy. I mean E-A-S-Y. An […]
One of the vendors I’ve used for the last 20 years or so recently shipped a new release. With that comes a close-to-$1000 invoice. As always, the discussion in the community of users of this tool is “Should I upgrade?” Some will upgrade because they think their failure to buy will somehow cause the company […]
We’ve talked about marketing automation on and off over the years. On any number of occasions, I’ve suggested that you use these tools because they can help you get things done that most businesses simply can’t (or won’t) get done any other way. That’s still true. Even so, it’s important to understand that buying and […]
A young man I know is getting started in business. He provides handyman services for homeowners. In a display of wisdom beyond his years, he asked his Facebook connections for things to read and people to talk to re: business advice. Getting started means wearing several hats Running a business on your own means you […]
If you register a new website address these days, you’ll receive plenty of unsolicited email & cold calls from people dying to create your website. While I appreciate the hustle, these messages & calls are the same for everyone (register two domains if you need proof). Is lazy hustle possible? If so, this is it. […]
Have you ever thought about selling someone else’s products? When you sell someone else’s products, parts of that vendor’s business obviously become a part of yours: their products and services. However, the reality is a good bit more complicated. Be sure what business you’re in When you consider selling someone else’s products, it’s critical to […]
The process of analyzing & building customer personas is not too much different from the process of selecting & placing body parts while creating your newest version of Mr. Potato Head. You must identify each persona, then build it out by figuring out what “parts” make each one unique. Of course, there will be aspects […]