Where subscribers hide: Pt 2

We talked last week about the benefit of being a little flexible with subscription offerings. The payoff is adding subscribers who might otherwise fall into the gaps between your offers. A key to increasing your subscribers are making it easy to buy.  You want to make it super easy to buy. I mean E-A-S-Y. An […]

Compelling reasons to buy

One of the vendors I’ve used for the last 20 years or so recently shipped a new release. With that comes a close-to-$1000 invoice. As always, the discussion in the community of users of this tool is “Should I upgrade?” Some will upgrade because they think their failure to buy will somehow cause the company […]

Marketing automation won’t save you

We’ve talked about marketing automation on and off over the years. On any number of occasions, I’ve suggested that you use these tools because they can help you get things done that most businesses simply can’t (or won’t) get done any other way. That’s still true. Even so, it’s important to understand that buying and […]

What’s important when getting started?

A young man I know is getting started in business. He provides handyman services for homeowners. In a display of wisdom beyond his years, he asked his Facebook connections for things to read and people to talk to re: business advice. Getting started means wearing several hats Running a business on your own means you […]

Repercussions for the things we won’t do

If you register a new website address these days, you’ll receive plenty of unsolicited email & cold calls from people dying to create your website. While I appreciate the hustle, these messages & calls are the same for everyone (register two domains if you need proof). Is lazy hustle possible? If so, this is it. […]

Selling someone else’s products

Have you ever thought about selling someone else’s products? When you sell someone else’s products,  parts of that vendor’s business obviously become a part of yours: their products and services. However, the reality is a good bit more complicated. Be sure what business you’re in When you consider selling someone else’s products, it’s critical to […]

Personas – Like building Mr. Potato Head

The process of analyzing & building customer personas is not too much different from the process of selecting & placing body parts while creating your newest version of Mr. Potato Head. You must identify each persona, then build it out by figuring out what “parts” make each one unique. Of course, there will be aspects […]

Bounce rate too high? Set the stage

What are you doing to keep your website’s bounce rate down? Bounce rate is the percentage of visitors that visit your site and leave without looking at another page, or taking any action (opt-ins, etc). A high bounce rate would be a bad thing in most cases. There are sites where higher than normal bounce […]

Truth in advertising?

Ever watch a TV commercial for a restaurant and see examples of food that you know they’ll never serve? Of course you have. It’s particularly common among national fast food restaurants. At this point, do you have any expectation that the food in the ad will even remotely resemble what you’ll receive if you eat […]

How to take the chill out of a cold email

With double digit below zero weather arriving in Montana this week, the last thing any of us need is a cold email. What I call a cold email isn’t quite the same as a bulk email. While bulk email is indiscriminately sent to many thousands of people, a cold email might be sent to 10, […]