Habits and Heatmaps

photo credit: opensourceway Here’s your sign. While it is a well-known “redneck” comedian punch line, it’s also something you should be looking for. Some signs you must seek out, while others have been right in front of you all year long. Many of those signs are buried in your existing business data. Habits Your business data illustrates your customers’ […]

A desk calendar, a yellow pad and a pen

photo credit: Anonymous Account A few weeks ago, I mentioned that there were some “numbers you might care about“. Examples we talked about included figuring out the costs to obtain both a new prospect/lead and a new customer. In prior discussions, I’ve also suggested that you need to be thanking your customers, following up with […]

Bad apples make you taller, thinner and better looking (until Dec 1 2009)

photo credit: rick One of the things I’ve always counseled you to use in your marketing is testimonials: carefully chosen things your customers have said about their experiences using your products and services. On Dec 1 2009, that changes a bit. In some ways, it’s a good thing. It’ll make almost all those lame infomercials […]

Follow the dots. Or the money.

photo credit: country_boy_shane I lived in AR and TX during those states’ great “comeuppance” with their teachers (AR teacher certification under Gov Bill Clinton and No Pass, No Play in TX, among others). It’s always interesting to watch the teacher’s unions protest testing and measurement of the skills of their members. But this isn’t a […]

Measurement and the fine art of bidding

photo credit: eyeSPIVE Ever messed up a bid? Even after 25 years in the IT business (much less other stuff), I find that one of the hardest things to do accurately is bid a sizable time and materials-based project. If you’re in IT, you know all the reasons. Stuff changes. Requirements aren’t necessarily what they […]

The power of measurement

photo credit: BruceTurner Despite Chris’ assertion that information wants to be free, some of it just isn’t. Sorry. In fact, some information is worth far more than the paper it is printed on (or the pixels it lights up). For example, imagine that your company publishes technical articles. Short, sweet, fine-tuned to a specific purpose […]

5 strategies to bailout your Main Street business without Federal help

While the news is littered with discussion, arguments and political posturing about the U.S. Government bailout of the financial industry, there’s no meaningful discussion about more than 27 million Main Street businesses that never get that kind of help. So, being the nice guy that I am:), I’ve assembled 5 strategies to help you weather […]

Direct Mail Mistakes That Cost You Money

Several of my clients use direct mail for the obvious reasons – it works. Like a chainsaw in the hands of the skilled artisan, the results can be amazing. Or they can be downright awful. Common mistakes people make when using direct mail: Talking about the wrong thing Not knowing your numbers Making assumptions Not […]