The importance of performance metrics

Last time, we talked about metrics that answer questions to help you increase sales. Metrics aren’t solely about sales and marketing. Quality and performance metrics drive your business. Can you identify a few that would cause serious concern if they changed by as little as five percent? If there are, how are you monitoring them? Monitoring […]

Take good care of the canary

photo credit: matticgn Yesterday, we talked about David Lee Roth’s M&Ms trick and how it acted somewhat like a canary in the coal mine. It probably looked like a silly “diva clause” to everyone but Roth. A little, unimportant detail. These little details that your competitors ignore or see as unimportant might be the one thing […]