Free, Seth, Malcolm and Reinvention

photo credit: wilhei55 If you haven’t gotten a free copy of Chris Anderson’s Free by now, you didn’t try hard enough. The free ebook versions were pulled off the net recently, but a little Googling will still reward you if you look at the publisher’s site. Likewise, the free audiobook version of Free is still […]

Not ALL marketing is local. Nor is it personal.

So far today, my home phone has rang 13 times. THIRTEEN TIMES. My office is at home. It’s 2:20pm on Wednesday. EVERY SINGLE CALL has been from the same political party, on behalf of that party, or from one of its candidates. EVERY SINGLE CALL has either been made from an automated call bank that transfers […]

You and the NY Times, bucking for change of another kind

From the Oct 28, 2008 issue of the New York Times, an excerpt from the column “The Media Equation”: Stop and think about where you are reading this column. If you are one of the million or so people who are reading it in a newspaper that landed on your doorstop or that you picked […]

Flip Video: One person’s design is another’s ridiculous annoyance

Recently, I bought my son a Flip Ultra video recorder so he could easily take and send videos of my new granddaughter. If you haven’t seen the Flip video recorder yet, it’s a nifty little device about 4″ tall, 2″ wide and less than an inch thick. Their newest model (which the store didn’t have) […]

What would a HARO look like in your market?

Woolworth. Sears. KMart. WalMart. The Internet. Napster. Amazon. iTunes. Open-source software. And now, HARO. HARO, aka HelpaReporter.com is proving to be disruptive to PR Newswire’s ProfNet, a service for subject matter experts (SME) – which could easily be you. ProfNet charges sources to connect with reporters who need an expert to interview for their next […]

Celebrating Business, and US Independence

It’s the 4th of July Independence Day holiday in the U.S., so I thought I’d find a piece about creating your own independence, rather than writing it myself. The NY Times Sunday Magazine story on Rush Limbaugh is just perfect for that purpose. Like him, dislike him, hate him or love him, you can’t help […]

Small business invades the Ukraine

Despite the fact that you can obtain the same thing anywhere in the world, a client of mine does a fine job of selling their high-end, custom version of this product in many countries. We were talking yesterday during a telephone coaching session about return policies for online sales. One thing led to another, and […]

Business owners: Do the math when putting on a promotional event

I ran across a couple of whining news stories recently that talked about paying celebrities like Paris Hilton or Donald Trump $10000 to $20000 to appear at a party or other event for 2 hours. In Trump’s case, it’s more like $250k per appearance, but it doesn’t really matter. The news reporters don’t get the […]