Merchandising means “Don’t forget the ice”

If you have a retail storefront, do you have a solid idea what business you lose to big online retailers vs. the business you can depend on? What sales do you lose to big box retail?¬†Perhaps the bigger question is this: Are you selling what your clients want and need? Does your merchandising support those […]

Remember The Simple Things

photo credit: x-ray delta one Jeffrey Gitomer* sums up a lot of understanding of people, sales, psychology and more when he says “People don’t like to be sold but they love to buy.” Do you make it easy for them to buy? Really? Let’s talk about it. Beyond impulse Are the things you sell displayed […]