The shortcut to easier sales

One of the more common questions I get is “How do we find a shortcut to easier sales?” The shortcut starts with a few questions… Who is the ideal person for your product/service and what is the specific situation your products and services solve for them? You’ll know it’s them if they would look at your “menu” […]

So, what exactly do you do, anyhow?

photo credit: fazen We had a brief guest-post-ular discussion about this a week or so ago when I used Chris Garrett’s ‘What are you a natural at?” as a guest post. Add to that, this comment from Drew McLellan and it struck me that there are a fair number of people that I feel like […]