Trust: The attraction that built Paul Harvey’s tribe

Today’s guest post comes from John-Paul Micek over in Hawaii (for the moment).

He and his wife Deb (@CoachDeb) run Tribal Seduction, where they teach business owners about using social media to build trust (and a tribe, among other things).

JP talks about Paul Harvey, how he established trust with his listeners and why that was so valuable to him and his advertisers. There’s a gem of a quote there as well.

What are you waiting for? Go read it now🙂