Bad apples make you taller, thinner and better looking (until Dec 1 2009)

photo credit: rick One of the things I’ve always counseled you to use in your marketing is testimonials: carefully chosen things your customers have said about their experiences using your products and services. On Dec 1 2009, that changes a bit. In some ways, it’s a good thing. It’ll make almost all those lame infomercials […]

If you really want to help, just give them the fish.

photo credit: orangeacid Yes, I know that is going to rile some folks up, but you probably need to be riled up anyhow. What exactly do I mean by “give them the fish”? Let me back up a little. You’ve undoubtedly heard the saying: “Give a man a fish, feed him for a day. Teach […]

Another Dan-ism: Good enough is good enough

photo credit: TheAlieness GiselaGiardino²³ One of the first things you notice when you get materials from Dan Kennedy is that they aren’t glossy. They aren’t printed on luxurious paper, with fine bookboards and perfectly sewn bindings. Usually its a comb binding or a 3-ring notebook, if it’s bound at all. And there might be typos […]

18 minutes of peace-making thought

photo credit: * Honest * Not world peace mind you (not that there’s anything wrong with that), but peace between your ears. Do you find yourself somehow mindlessly wasting an hour, 2 hours or more a day? Maybe not even every day? You arent alone. Rarely does a day go by when I don’t hear […]

Measurement and the fine art of bidding

photo credit: eyeSPIVE Ever messed up a bid? Even after 25 years in the IT business (much less other stuff), I find that one of the hardest things to do accurately is bid a sizable time and materials-based project. If you’re in IT, you know all the reasons. Stuff changes. Requirements aren’t necessarily what they […]

The power of measurement

photo credit: BruceTurner Despite Chris’ assertion that information wants to be free, some of it just isn’t. Sorry. In fact, some information is worth far more than the paper it is printed on (or the pixels it lights up). For example, imagine that your company publishes technical articles. Short, sweet, fine-tuned to a specific purpose […]

Boat anchors are bad business. Sharing is good business.

[audio:http://www.rescuemarketing.com/podcast/BoatAnchorBadSharingGood.mp3] photo credit: Robb North Over the last month or so, I’ve been playing phone tag with someone at the local bank’s office. I use this national bank primarily because they offer some electronic banking services that local banks don’t bother to offer (such as a real-time, seamless interface with QuickBooks), despite my repeated “encouragement” […]

Surfing the Riptide of Customer Service, part 4

photo credit: ckaroli Finally, the last installment of my friend’s Apple customer service story (start at Part One here), the in-store experience that finally resolves everything. Here we go… Wednesday arrives, I walk in, and head to the back … what’s called the Genius Bar. The guy says, “I’m sorry. Can’t check you in, no […]

Surfing the Riptide of Customer Service, part 3

photo credit: James Jordan In part 3 of our series (start at Part One here), my friend’s story about his customer service experience continues on the phone with Apple Store continues on the phone… So I begin to explain, yes, of course, there are ways to make appointments without my needing to sit at a […]

Surfing the Riptide of Customer Service, part 2

photo credit: MShades Last time, we talked about the start of an unfortunate experience with Apple customer service. Let’s continue the story with the joy of a voice mail phone tree. Click here to read part one of this story. Watch for the one failure point – the one place that takes the customer off […]