Golf Boys – The PGA’s First Boy Band. Not Kidding.

Unlike Farmers Insurance, the Professional Golfers Association (PGA) hasn’t really ever come off as an organization with a sense of humor, no matter how funny some of their members might be. While golf is full of decades-old (if not centuries-old) tradition and is traditionally thought of as a game for the well-heeled, it’s really about […]

Who has time for marketing?

Perhaps a better question might be: Who can afford not to have the time? You might be really busy right now. Yet a month from now, you might be wondering where everyone went. Lots of independent consultants, attorneys and similar time-for-money contract workers are constantly in a feast or famine scenario because they don’t pay […]