The ladies really dig my shiny new membership card

Got a pre-election call from the National Rifle Association (NRA) the other day. It’s that time of year – my phone has been ringing off the hook with election-related calls. Yep, it came on the famous 13 call day (15 as it turned out). The call is made under the guise of checking how you’re […]

Do your sales materials give people brochure boredom?

One of the ways I find new clients in my local area is by picking up brochures I see when I’m in a place of business, or a grocery store, etc. The other day I found one for a health-related business. The entire brochure seemed to be focused on discounts, discounts, discounts. On the inside, […]

Are most cold callers lazy? Absolutely.

While I really don’t have anything against cold calling from a pure marketing perspective, more often than not, it’s a really poor use of time and people. This is especially true when it is done by the lazy. More often than not, it is done in a carpet bombing fashion, where everyone in the phone […]

Small business owners, like consultants, should be everywhere

A friend asked me the other day why I do a small business marketing radio talk show and if it had been profitable for me. My answer? Because I need to be everywhere, and yes. The question reminded me of a long-told story in marketing circles about the chiropractor (or whoever it was). A famous […]