Where subscribers hide: Pt 2

We talked last week about the benefit of being a little flexible with subscription offerings. The payoff is adding subscribers who might otherwise fall into the gaps between your offers. A key to increasing your subscribers are making it easy to buy.  You want to make it super easy to buy. I mean E-A-S-Y. An […]

Where subscribers hide: Pt 1

Watching my wife shop / interact with salespeople is always a refresher course. Gaps in customer service & sales training / tactics always reveal themselves. This is the missing piece of “Secret Shopper” type services – no audio / video. The report is fine, but you don’t get to see and hear what happened – […]

Make an offer that makes sense

photo credit: gagilas Yesterday, an email from WinZip arrived in my inbox. I’ve used and liked WinZip for at least a decade. Not many pieces of software can make that claim. Lately, they’ve been emailing me pretty frequently. This particular email offered a free copy of the latest WinZip if I used their affiliate link to […]