If your entire staff turned over today, would anyone notice?

[audio:http://www.rescuemarketing.com/podcast/StaffTurnover.mp3] photo credit: llamnudds And would they care? If a long time customer (2 years, 5 years, 25 years, whatever) walked into your business today and all your staff was different from their last visit, would they notice the change? Why do I ask? Engagement. Relationship. Stickiness. IE: Buzzwords that answer the question: “Why the […]

Do you know why you lost that client? I do.

Last week, a story in one of our local papers noted that a local business had lost a customer that they had served for thirty years. Thirty years is a long time to have a customer. That’s really impressive. This big, regular customer accounted for a major portion of this local business’ revenue. When the […]