Your referrals leave an impression

Recently, I received an email from someone who described a rather unpleasant home improvement job, which involved the purchase of materials and a subsequent installation of them. We like these things to be boring – meaning everything went smoothly with no drama. This one doesn’t appear to be turning out that way. When I say […]

When the smoke clears, will your reputation?

No one in the Pacific Northwest has to be reminded that this is the worst fire season since 2003. Depending on what you do a bad fire season could be a boon, a bust or a non-issue to your business. Over the last couple of weeks, we had communications and marketing oriented conversations focused on the […]

Take bad competition seriously

I don’t talk much about competitors. I avoid it for a couple of reasons. First, because you have far more to gain by investing time and effort into improving your own business. Second, worrying about what someone else is doing is usually a waste of time since you have no control over their behavior. There are a […]

Consistency drives word of mouth business

Last week, my wife and I went to a place we’d been looking forward to for some time.  Our 31st wedding anniversary dinner was the perfect occasion to try a new (to us) place, so we went to a local Cajun restaurant whose entree price ranking is $$ and name includes “Orleans”. Long time readers […]

It Starts With Trust

photo credit: Andrew Morrell Photography Earning, retaining and regaining the trust of your customers has been central to this blog from the beginning. We talk about a lot of different things that all come down to creating an atmosphere of trust with your clientele. That trust will build a relationship and that relationship, even if […]

Never underestimate the “little nobodies”

photo credit: clevercupcakes Today’s guest post comes from Amber Karnes, who did a great job of analyzing the rise and fall of Urban Outfitters most recent product thievery and how social media played a role in the fall. One of the messages small businesses should get from this is buried deep within this quote from […]

How many pennies would you sell your reputation for?

photo credit: James Jordan My wife’s birthday was this weekend, so as a last bit of her gift, our youngest son and I took her to one of her favorite restaurants in the Valley. As we sat down and caught up on junior’s just-finished semester at Pacific, the “so, what are you gonna order” discussion […]

Did you Google them first?

photo credit: david.nikonvscanon That person you’ll be meeting shortly. The prospective employee. The vendor you can’t get an answer from. Your kid’s new soccer coach. That school board candidate. Those persistent salespeople you’re thinking about giving an appointment. The people who live next door to that dream house you have your eye on. Who are […]