Unless you’ve been living under a fish, you’ve heard the saying “Give a man a fish; you have fed him for today. Teach a man to fish; and you have fed him for a lifetime.“
While it also might remind you of a childish South Park episode (and maybe that’s a little redundant) about fish sticks, think about how you do business – particularly if you are a consultant, coach or service provider.
Are you offering your clients more than just a plain old fish?
If you feed that client for a day with your services (fish), are they any better than they were yesterday?
Or is it just a case of their tummy being full for a little while?
5 years from now, do you give them the same fish? If so, have you really contributed to their growth as a client?
If that’s what you do services-wise, it sounds more like you’ve turned into a shipper of fish, rather than a helper of customers.
Seems to me that if all you sell is fish, it’d be awfully easy to replace you with someone who ships fish overnight or for a lower price.
On the other hand, if after 5 years your client requires a four course meal instead of an uncleaned, just caught fish – then maybe you’ve really accomplished something special.
Something with serious value that keeps clients coming back for more.
What’s your fish?