Billboards and plumber’s pants

photo credit: psyberartist Drive around long enough and you’ll see a billboard that says “If you’re looking, it’s working”. I see the same slogan on electronic advertising displays, which can be found everywhere from restaurant restrooms and gyms to billboards. Is it “working” when you accidentally glance at the back of a plumber’s pants when […]

Creating the slot machine that never loses

photo credit: dlr2008 I‘ve had a survey going on the site here for a while. It asks “What’s your biggest marketing challenge?” 25% of respondents have said “Making time to do the marketing”. That tells me that those folks still aren’t tracking the response they get to their marketing. Why? If your marketing has been […]

Are you wearing Old Spice this morning?

photo credit: blvesboy There was lots of noise this week when those clever folks managing the Old Spice social media campaign started making dozens of videos for a couple of days. Old Spice’s team responded to Twitter posts, to Facebook posts, blogs and more, whether the posts came from celebrities or not. The quickly made […]

You and the NY Times, bucking for change of another kind

From the Oct 28, 2008 issue of the New York Times, an excerpt from the column “The Media Equation”: Stop and think about where you are reading this column. If you are one of the million or so people who are reading it in a newspaper that landed on your doorstop or that you picked […]

5 strategies to bailout your Main Street business without Federal help

While the news is littered with discussion, arguments and political posturing about the U.S. Government bailout of the financial industry, there’s no meaningful discussion about more than 27 million Main Street businesses that never get that kind of help. So, being the nice guy that I am:), I’ve assembled 5 strategies to help you weather […]

Olympic ads: Measurable ROI = $0?

As we’ve discussed here before, unmeasurable advertising is useless. But don’t feel like you have to believe me. In today’s guest post, read why Denny Hatch also doesn’t think much of traditional entertaining TV ads. As we’ve discussed here before, awards and cuteness aren’t the goal of your marketing. Results is the only real measure […]