Create a truly meaningful guarantee

Does your guarantee provide value and eliminate risk for the prospect, or does it simply give their money back? While giving their money back is often seen as an ideal guarantee, the fact is that while it’s the easiest effective guarantee you can make, it’s also the least common denominator. Does your business reputation depend […]

Reverse your clients’ risk – I guarantee it.

Why are so many businesses afraid to have a guarantee that isn’t full of weasel clauses? You know the ones I’m talking about. They’re so full of exceptions that you end up getting a guarantee of almost nothing, or quite often a guarantee that you wouldn’t bother trying to use in a legitimate situation. Back […]