Social Media: Time Waster or Essential Small Business Tool?

photo credit: coda If someone threw a party for a big group of people who are interested in the products and services you offer, wouldn’t you want to be there? Yeah, you would and social media can help you do just that. Given that you’re reading this, I can’t help but assume that you know […]

Selling Santa with postcards

photo credit: anyjazz65 Last week we talked about the direct mail letter that was used to secure donations of cash, in-kind items for the auction and to attract people to attend – as well as what could have been improved in the letter. I left a few things out of the discussion at the time, […]

*The* most important thing about your letter

photo credit: jilly~bean Yesterday, we started a discussion about the promotion of an event here in town. Today, we’re going to talk about one of the mail pieces that went out to promote the Brunch. Don’t worry, this series isn’t all about direct mail. We’ll also be talking about video, email, postcards, newspaper, press releases, […]