How to segment your customer list

photo credit: artist in doing nothing Have you heard that you should “segment” your customers before marketing to them? Ever wondered what that means, much less how you’d do that? We’re going to talk about that today in simple terms, but before we do that, you might be wondering … Why should I segment my […]

Help! What’s wrong with my mailing?

photo credit: trialsanderrors Yesterday we talked about the details about the envelope and letter we sent to request Brunch with Santa donations and to sell tickets. There were (in my opinion) a lot of things right with it. BUT…what was wrong with it? Keep in mind it is perfectly normal to find things that are […]