Showrooming and the sales prevention department

photo credit: mattbuchanan Last time, we discussed the often forgotten reason for showrooming that happens after price shopping: convenience and time/fuel savings. Remember Kübler-Ross’ five stages of grief? If you’ve forgotten, they are denial, anger, bargaining, depression and acceptance. When applied to showrooming, it isn’t much different. Acceptance and the clarity that accompanies it are where […]

Forgotten: What happens after they showroom?

photo credit: Polycart The last time we talked about showrooming, I referred to a Harris Poll that exposed a conflicting behavior among shoppers. The behavior? “Most” people (70%) say they showroom because of price, yet they often buy locally even if it means having to pay a slightly higher price. That’s right, 70% didn’t choose […]

Are you being showroomed?

photo credit: DaveLawler If you have a retail store, you’ve almost certainly had people showrooming in your store. If you haven’t heard the term,”showrooming” can be summarized as “shopping at local stores to check out an item before buying online.” Showrooming takes different forms and includes: Price checking items on the internet while walking through […]