Personas – Like building Mr. Potato Head

The process of analyzing & building customer personas is not too much different from the process of selecting & placing body parts while creating your newest version of Mr. Potato Head. You must identify each persona, then build it out by figuring out what “parts” make each one unique. Of course, there will be aspects […]

The ROI of Social Media is…

Two minutes and change that hit some of “the what and the why” discussed during my Social Media – A Roadmap for Small Businesses talk this week. The ROI of social media is that your business is still here in five years.

So, what exactly do you do, anyhow?

photo credit: fazen We had a brief guest-post-ular discussion about this a week or so ago when I used Chris Garrett’s ‘What are you a natural at?” as a guest post. Add to that, this comment from Drew McLellan and it struck me that there are a fair number of people that I feel like […]