Why the tourist drove past your business

Photo credit: AP You’ve probably seen this AP image contrasting the crowds at St. Peter’s in Rome over the last eight years. The first photo was taken by Luca Bruno in 2005 during preparations for the public viewing of Pope John Paul II’s body – almost two years before the iPhone was first announced. The […]

The ROI of Social Media is…

Two minutes and change that hit some of “the what and the why” discussed during my Social Media – A Roadmap for Small Businesses talk this week. The ROI of social media is that your business is still here in five years.

25 (or 6) to 54: Is that demographic important to you?

25 (or 6) to 54 is not a song from Chicago (that’s 25 or 6 to 4, video above). It’s people. People aged 25 (or 26) to 54 make up… SIXTY-TWO percent of all social media use. FIFTY THREE percent of Facebook users (687 million as of June 2011) SEVENTY-FOUR percent of Twitter users. We’re […]

Never underestimate the “little nobodies”

photo credit: clevercupcakes Today’s guest post comes from Amber Karnes, who did a great job of analyzing the rise and fall of Urban Outfitters most recent product thievery and how social media played a role in the fall. One of the messages small businesses should get from this is buried deep within this quote from […]

Arriving late?

photo credit: h.koppdelaney Today’s guest post is for those business owners arriving late at the “social media party”. For those making an entrance, business-wise, here’s a nice social media startup guide from the NYTimes’ “You’re The Boss” blog. It talks about restaurants specifically, but the advice is sound regardless of what your business does. As […]

Facebook you…because?

photo credit: [carlo cravero] As I drive around the area, I see lots of businesses who are trying to reap the potential rewards of local marketing on Facebook. One sign: they have “Facebook us” or “Find us on Facebook” or similar on their roadside signs. The idea is for you to click the “Like” button […]

Fishing on Facebook

photo credit: kevindooley A common question I’m asked by small business owners is: “Should I use ‘bright shiny object of the month’ to market my business? Lately, the question tends to be asked in the context of Facebook, but quite frankly, the answer is the same regardless of the magic solution you’re asking about. As […]

Are you wearing Old Spice this morning?

photo credit: blvesboy There was lots of noise this week when those clever folks managing the Old Spice social media campaign started making dozens of videos for a couple of days. Old Spice’s team responded to Twitter posts, to Facebook posts, blogs and more, whether the posts came from celebrities or not. The quickly made […]

The Social Media Scoreboard

photo credit: shoothead You’ve probably seen people on Twitter or Facebook yammering about “Wow, I only need 17 more followers or fans to hit 2000” (or  10000 or whatever). If you’ve used Twitter, you know that there’s a curve there and when you round it, it’s like drinking from a firehose. Stowe Boyd talks a […]